Something big that happen to Malaysia big bike industry, the launching of Chear Motorrad in Puchong.
Dated 16th Oct 2011 at 11am, attended by thousand bikers all over Malaysia.
A great marketing & distribution strategies by Auto Bavaria Malaysia to appoint Chear as their main dealer. Chear as of to date is having 6 offices across Klang Valley and Kuantan.
Knowing the network and business capabilities of Chear Motor in Malaysian big bike market, this will definitely improve BMW market share and name in Malaysia.
One big difference from the other main player (i.e Naza), this strategy will support the flow of trade-in bike for those who wanted to trade-in their current bike with new BMW bike.
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